A practical guide to measuring affiliate campaigns from click through conversion.
Tracking Trail guide library
Affiliate Tracking
Track affiliate links, SubIDs, UTMs and conversions without losing the campaign context.
Understand redirects, identifiers, cookies, SubIDs, postbacks and conversion reporting in affiliate campaigns.
Track clicks, traffic sources, creative variants and downstream outcomes without turning every link into a mystery.
Connect affiliate clicks to leads or sales using the tracking options your network and tools support.
Use UTMs to preserve campaign context while keeping affiliate tracking responsibilities clear.
Learn how SubIDs help affiliate marketers identify traffic sources, placements, creatives and campaign segments.
Understand server-to-server postbacks, first-party data and the limits of cookie-free claims.
Build a naming and identifier system that keeps sources, offers, creatives and costs comparable.