What we cover
Tracking Trail is an independent educational publication about ad tracking, conversion tracking, attribution, affiliate measurement and campaign analytics.
Our approach
We explain measurement concepts in plain language, separate merchant claims from our own analysis, and avoid presenting modeled attribution as absolute truth. We aim to help readers choose the smallest measurement system that answers their actual business questions.
How the site is funded
Some links are affiliate links. If you purchase or sign up through them, Tracking Trail may receive a commission at no extra cost to you. Compensation does not turn merchant claims into independent facts.